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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is negative (overall -2, positive 1.3, negative -3.3) on 20250923. The forces of Sentiment towards Fundamentals (-3.7), Valuation Sentiment (-1.5), Stock Price Trend (-0.7), Sector Price Trend (-0.6), and Market Risk Appetite (-0.3) will drive down the price. The forces of Price Level Sentiment (1), and Option Sentiment (1.5) will drive up the price. 'Short' is the preferred trading strategy. The swing to downside will be significant considering the negative sentiment forces (-3.3). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-09-23 | 1% | 0.7% | 220.71 | -13 | -3.04% | -0.73% | -2 | -0.7 | Long | -3.7 | -7.3 |
| 2025-09-22 | 0% | 0.6% | 227.63 | 26 | -1.66% | -0.34% | -0.5 | -0.4 | Long | 0 | -1.5 |
| 2025-09-21 | 3% | 0.6% | 1.2 | 0.5 | Range | 1.4 | 0.5 | ||||
| 2025-09-20 | 1% | 0.1% | 1.2 | 0.5 | Range | 1.3 | 6.5 | ||||
| 2025-09-18 | 0% | 0% | 231.23 | 56 | -0.17% | -0.21% | 1.3 | 0.3 | Range | 0.9 | -1.5 |
| 2025-09-14 | 0% | 0% | 0.3 | -0.3 | Long | 0 | -1.5 | ||||
| 2025-09-10 | 0% | 0% | 230.33 | 55 | -3.32% | 0.04% | 1.1 | 0.5 | Long | 0.7 | -1.5 |
| 2025-06-24 | 0% | 0% | 212.77 | 64 | 2.06% | -0.19% | -0.7 | -0.6 | Short | 0.2 | -1.5 |
| 2025-05-13 | 0% | 0% | 2.2 | 1 | Long | -0.1 | -1.5 | ||||
| 2025-05-10 | 0% | 0% | 1.9 | 1 | Long | -0.8 | -1.5 | ||||
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (-5) Amazon Jury Trial Over FTC’s Prime Cancellation Claims Opens At a four-week trial that kicked off this week in Seattle federal court, a nine-person jury will decide whether Amazon broke consumer protection laws — potentially exposing the company to billions of dollars in penalties and refunds. Amazon’s thirst for growth led the company to enroll more than 35 million people in Prime without their consent, FTC attorney Jonathan Cohen told the jury Tuesday during his opening remarks. Moez Kaba, a lawyer representing Amazon, said the FTC is taking the company to task over formatting issues, like digital font choices and the size of buttons, that went beyond a reasonable reading of the law. (https://finance.yahoo.com/) Tue. Sep 23, 2025 | |
| 2 (-6) Amazon’s stock is now Big Tech’s biggest loser in 2025 as the cloud race heats up The company’s AWS division is facing new threats from Microsoft and Google, leaving investors wondering if Amazon is falling behind in the AI race. (https://www.marketwatch.com/) Tue. Sep 23, 2025 | |
| 3 (-6) Amazon to close all of its Fresh grocery stores in UK The company's grocery business has undergone significant changes over the past few years, including trimming its brick-and-mortar store footprint. (https://www.cnbc.com/) Tue. Sep 23, 2025 | |
| 4 (-7) Amazon faces off against FTC over 'deceptive' Prime program The FTC complaint alleges Amazon "tricked and trapped" consumers into signing up for Prime, then making it too complicated to cancel their membership. (https://www.cnbc.com/) Tue. Sep 23, 2025 | |
| 5 (-5) Amazon.com to close all of its Amazon Fresh UK stores LONDON (Reuters) -Amazon.com said it planned to close all of its 19 Amazon Fresh UK convenience grocery stores, of which five would be converted to its Whole Foods Markets brand, less than five years after it entered the market. Amazon Fresh pioneered "walk out" technology in Britain, enabling customers to skip the checkout line when they picked up groceries, including its own "by Amazon" brand. It said on Tuesday it had taken the difficult decision to propose closing the stores after evaluating the business and the substantial growth opportunities in online delivery. (https://finance.yahoo.com/) Tue. Sep 23, 2025 | |