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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is very negative (overall -2.8, positive 1.3, negative -4.1) on 20250925. The forces of Sentiment towards Fundamentals (-3.8), Valuation Sentiment (-1.5), Market Risk Appetite (-1.4), Stock Price Trend (-1.2), and Sector Price Trend (-0.5) will drive down the price. The forces of Price Level Sentiment (1), and Option Sentiment (1.5) will drive up the price. 'Short the pops' is the preferred trading strategy. Any rebounds will likely meet resistance at hourly SMA 20 trend line. The swing to downside will be significant considering the negative sentiment forces (-4.1). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-09-25 | 2% | 1.1% | 218.15 | -5 | -0.94% | -0.48% | -2.8 | -1.2 | Range | -3.8 | -4.2 |
| 2025-09-24 | 1% | 0.9% | 220.21 | -5 | -0.23% | -0.48% | -2.5 | -1.1 | Range | -3.9 | 2.7 |
| 2025-09-23 | 1% | 0.7% | 220.71 | -13 | -3.04% | -0.73% | -2 | -0.7 | Long | -3.7 | -7.3 |
| 2025-09-22 | 0% | 0.6% | 227.63 | 26 | -1.66% | -0.34% | -0.5 | -0.4 | Long | 0 | -1.5 |
| 2025-09-21 | 3% | 0.6% | 1.2 | 0.5 | Range | 1.4 | 0.5 | ||||
| 2025-09-20 | 1% | 0.1% | 1.2 | 0.5 | Range | 1.3 | 6.5 | ||||
| 2025-09-18 | 0% | 0% | 231.23 | 56 | -0.17% | -0.21% | 1.3 | 0.3 | Range | 0.9 | -1.5 |
| 2025-09-14 | 0% | 0% | 0.3 | -0.3 | Long | 0 | -1.5 | ||||
| 2025-09-10 | 0% | 0% | 230.33 | 55 | -3.32% | 0.04% | 1.1 | 0.5 | Long | 0.7 | -1.5 |
| 2025-06-24 | 0% | 0% | 212.77 | 64 | 2.06% | -0.19% | -0.7 | -0.6 | Short | 0.2 | -1.5 |
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (-2) Amazon Reaches $2.5 Billion Settlement Over Allegations It Misled Prime Users The agreement requires the e-commerce giant to give money back to customers and change its subscription practices. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |
| 2 (-6) Amazon's AWS CEO chides staff for slow product rollouts SAN FRANCISCO (Reuters) -Amazon Web Services' top executive admonished staff on Thursday for what he called slow product rollouts by the cloud computing provider at its premier Reinvent customer event in December, according to a transcript of a meeting reviewed by Reuters. The Amazon unit typically announces its most ambitious new products and services at the annual conference in Las Vegas. Last year, for instance, AWS showed off its Nova chatbot, pitting it against OpenAI and other artificial intelligence rivals. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |
| 3 (7) Amazon’s stock is trading at a historic discount. Is it the bargain of the decade? The tech giant is now the cheapest stock in the “Magnificent Seven” relative to historical levels — and some investors are doubling down. (https://www.marketwatch.com/) Thu. Sep 25, 2025 | |
| 4 (-5) Amazon, FTC Reach $2.5 Billion Deal in Prime Subscription Case Amazon.com Inc. agreed to pay $2.5 billion in penalties and refunds and change its process for how to cancel its Prime subscription to settle a lawsuit by the US Federal Trade Commission. (https://www.bloomberg.com/) Thu. Sep 25, 2025 | |
| 5 (-2) Amazon reaches $2.5 billion settlement with FTC over 'deceptive' Prime program Opening arguments for the trial in Seattle took place on Tuesday and the proceedings were expected to last a month. (https://www.cnbc.com/) Thu. Sep 25, 2025 | |
| 6 (-5) Amazon to pay $2.5 billion in FTC settlement over Prime subscription practices Amazon to pay $2.5 billion in FTC settlement over Prime subscription practices (https://www.investing.com/) Thu. Sep 25, 2025 | |
| 7 (-5) Amazon Stock Slips As Tech Giant Will Pay $2.5 Billion To Settle FTC's Prime Lawsuit Amazon stock was lower following news it settled a lawsuit from the FTC regarding its Prime sign-up tactics. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |
| 8 (-6) Amazon Reaches $2.5 Billion Settlement With the FTC Over Prime Case Amazon.com has reached a settlement with the Federal Trade Commission over allegations that the e-commerce giant tricked customers into signing up for Prime accounts. Amazon has agreed to pay $2.5 billion to settle the lawsuit that was filed by the FTC in June 2023, according to court filings. The lawsuit stated that Amazon used “deceptive” user-interface designs to unwillingly convince consumers into enrolling in renewing Prime subscriptions. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |
| 9 (0) Amazon to pay $2.5 billion for allegedly duping millions to sign up for Prime (Reuters) -Amazon.com will pay $2.5 billion in fines and reimbursements to Prime subscribers to settle the Federal Trade Commission's allegations that it deceived its customers to generate subscriptions, the FTC said on Thursday. While a win for consumers and the FTC, the settlement is relatively painless for Amazon: the company takes in around $2.5 billion in sales every 33 hours. Shares of Amazon were nearly unchanged after the news. (https://finance.yahoo.com/) Thu. Sep 25, 2025 | |
| 10 (-4) What's Wrong With Amazon's Stock? Amazon's stock has underwhelmed investors this year with just single-digit returns thus far. (https://www.fool.com/) Wed. Sep 24, 2025 | |
| 11 (6) Why Amazon’s lagging stock now may offer the perfect buying opportunity Amazon’s stock has been weighed down by concerns about AWS growth, but Wells Fargo sees better trends ahead for the company’s cloud-computing business. (https://www.marketwatch.com/) Wed. Sep 24, 2025 | |
| 12 (5) Amazon Stock Strategies: 2 Ways to Trade Before October’s Prime Day Market Analysis by covering: Amazon.com Inc. Read 's Market Analysis on Investing.com (https://www.investing.com/) Wed. Sep 24, 2025 | |
| 13 (6) Why Amazon’s lagging stock now may offer the perfect buying opportunity Amazon’s stock has been weighed down by concerns about AWS growth, but Wells Fargo sees better trends ahead for the company’s cloud-computing business. (https://www.marketwatch.com/) Wed. Sep 24, 2025 | |
| 14 (8) Prediction: This AI Stock Will Join Nvidia, Microsoft, and Apple in the $3 Trillion Club by 2026 Amazon will benefit big time from data center spending. (https://www.fool.com/) Wed. Sep 24, 2025 | |