The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is positive (overall 1.8, positive 3, negative -1.2) on 20251012. The forces of Sentiment towards Fundamentals (2.8), Option Sentiment (1.5), Market Risk Appetite (1.2), and Price Level Sentiment (0.5) will drive up the price. The forces of Stock Price Trend (-0.3), Sector Price Trend (-1), and Valuation Sentiment (-1.5) will drive down the price. 'Long' is the preferred trading strategy. The swing to upside will be significant considering the high positive sentiment forces (3). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale.

Date	Attention	Average Attention	Price	Price Level	Change	SMA10 Trend	Market Sentiment	Trend Sentiment	Action	Fund.	News Sentiment
2025-10-12	1%	0.6%					1.9	-0.3	Long	2.8	1.8
2025-10-11	1%	0.6%					1.6	-0.3	Long	2.2	4.5
2025-10-10	0%	0.4%	216.17	13	-5.08%	-0.18%	1.5	-0.3	Long	2	6.5
2025-10-09	1%	0.6%	227.74	65	1.12%	0.45%	1.3	1.1	Long	1	6.2
2025-10-08	0%	0.6%	225.22	52	1.55%	0.23%	1.2	0.7	Range	0.4	5.5
2025-10-07	0%	0.7%	221.78	34	0.4%	0.05%	0.9	0.5	Long	0.4	6.5
2025-10-06	1%	0.9%	220.9	29	0.63%	-0.32%	0.8	-0.3	Long	0.4	5
2025-10-05	1%	0.9%					1	-0.8	Long	0.5	5
2025-10-04	0%	0.9%					1.3	-0.8	Long	1	-1.5
2025-10-03	1%	0.9%	219.51	21	-1.3%	-0.54%	1.1	-0.8	Long	0.7	0.2
	Both emotion scores and sentiment scores are calculated in a -10 - +10 scale.
	The price level reaches 100 at Bollinger upper band, and zero at lower band.