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Amazon.com (AMZN): News Highlight, Sentiment and Fundamentals
Mon. Oct 13, 2025

The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is neutral (overall 0.4, positive 2.1, negative -1.7) on 20251013. The forces of Sentiment towards Fundamentals (2.7), Option Sentiment (1.5), and Price Level Sentiment (0) will drive up the price. The forces of Stock Price Trend (-0.2), Sector Price Trend (-0.5), Market Risk Appetite (-1.4), and Valuation Sentiment (-1.5) will drive down the price.

'Long' is the preferred trading strategy.

The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale.


DateAttentionAverage
Attention
PricePrice
Level
ChangeSMA10
Trend
Market
Sentiment
Trend
Sentiment
ActionFund.News
Sentiment
2025-10-131%      0.6%      220.07      33      1.8%      -0.09%      0.4      -0.2      Long      2.7      2.7     
2025-10-121%      0.6%      1.9      -0.3      Long      2.8      1.8     
2025-10-111%      0.6%      1.6      -0.3      Long      2.2      4.5     
2025-10-100%      0.4%      216.17      13      -5.08%      -0.18%      1.5      -0.3      Long      2      6.5     
2025-10-091%      0.6%      227.74      65      1.12%      0.45%      1.3      1.1      Long      1      6.2     
2025-10-080%      0.6%      225.22      52      1.55%      0.23%      1.2      0.7      Range      0.4      5.5     
2025-10-070%      0.7%      221.78      34      0.4%      0.05%      0.9      0.5      Long      0.4      6.5     
2025-10-061%      0.9%      220.9      29      0.63%      -0.32%      0.8      -0.3      Long      0.4      5     
2025-10-051%      0.9%      1      -0.8      Long      0.5      5     
2025-10-040%      0.9%      1.3      -0.8      Long      1      -1.5     
 
Both emotion scores and sentiment scores are calculated in a -10 - +10 scale.
The price level reaches 100 at Bollinger upper band, and zero at lower band.

 
1 (-4) Amazon Fires Employee Who Protested Company’s Ties to Israel Amazon.com Inc. has terminated an employee who protested the e-commerce giant’s ties to the Israeli government. (https://www.bloomberg.com/) Mon. Oct 13, 2025
2 (7) AWS hires new security VP who will report directly to CEO Matt Garman Amazon Web Services hires former DataStax CEO Chet Kapoor as VP of security services and observability, enhancing security in AI. (https://www.businessinsider.com/) Mon. Oct 13, 2025
3 (3) Where Will Amazon Stock Be in 1 Year? Could the stock be ripe for a rebound? (https://www.fool.com/) Mon. Oct 13, 2025
4 (7) Amazon to hire 250,000 workers during holiday season for third straight year Amazon said it plans to hire 250,000 workers for the holiday season across its fulfillment and transportation networks in the U.S. (https://www.cnbc.com/) Mon. Oct 13, 2025
5 (7) Nvidia leads Mag 7 rebound, Amazon to hire 250k seasonal workers As part of today's Yahoo Finance Market Minute, Yahoo Finance anchor Julie Hyman outlines some of the top stories on Wall Street, including US stocks rebounding, "Magnificent Seven" (MAGS) stocks rising, and Amazon (AMZN) stock gaining on the company's seasonal hiring plans. Stay up to date on the latest market action, minute-by-minute, with Yahoo Finance's Market Minute. (https://finance.yahoo.com/) Mon. Oct 13, 2025
 
6 (5) Amazon Aims to Hire 250,000 Holiday Season Workers, Same as 2024 Amazon.com Inc. plans to hire 250,000 workers during its peak season — unchanged from the previous two years — making the online retailer a standout in an otherwise bleak holiday labor market. (https://www.bloomberg.com/) Mon. Oct 13, 2025
7 (-4) Jeff Bezos has hard-nosed take on work-life balance Amazon does not have the best reputation when it comes to work-life balance. Whether it's blue-collar workers in the company's warehouses and delivery vans, or (https://www.thestreet.com/) Sun. Oct 12, 2025
8 (7) Jeff Bezos Was Once Told By An Amazon Executive That He Had Enough Ideas To 'Destroy' The Company: Here's How He Reacted Jeff Bezos says the best decision he made was to hire people smarter than him and treat them like tutors to temper his ideas and avoid chaos. (https://www.benzinga.com/) Sun. Oct 12, 2025
9 (7) Amazon Prime shoppers just sent a warning to retailers Despite the headwinds, Amazon’s quarterly reports still read like a masterclass in scale meeting discipline.  The e-commerce behemoth’s growth engine continued (https://www.thestreet.com/) Sun. Oct 12, 2025


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