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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is negative (overall -1.8, positive 1.7, negative -3.5) on 20251120. The forces of Valuation Sentiment (-3.3), Market Risk Appetite (-2.2), Stock Price Trend (-1.3), and Sector Price Trend (-0.5) will drive down the price. The forces of Price Level Sentiment (0.5), Sentiment towards Fundamentals (1.4), and Option Sentiment (1.5) will drive up the price. 'Short the pops' is the preferred trading strategy. Any rebounds will likely meet resistance at hourly SMA 20 trend line. The swing to downside will be significant considering the negative sentiment forces (-3.5). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-11-20 | 0% | 0.6% | 217.14 | 7 | -2.49% | -1.09% | -1.8 | -1.3 | Long | 1.4 | 0.2 |
| 2025-11-19 | 0% | 0.6% | 222.69 | 18 | 0.06% | -1.12% | -1.9 | -1.3 | Long | 1.1 | 0.2 |
| 2025-11-18 | 1% | 0.6% | 222.55 | 19 | -4.43% | -1.11% | -1.5 | -1.5 | Long | 1.4 | -3.6 |
| 2025-11-17 | 2% | 0.4% | 232.87 | 42 | -0.78% | -0.86% | -0.3 | -0.9 | Long | 1.5 | 2.8 |
| 2025-11-16 | 1% | 0.1% | -0.1 | -0.4 | Long | 0.6 | -2.5 | ||||
| 2025-11-15 | 0% | 0% | -0.1 | -0.4 | Long | 0.6 | -1.5 | ||||
| 2025-11-14 | 0% | 0% | 234.69 | 48 | -1.22% | -0.37% | -0.1 | -0.4 | Long | 0.6 | 5.5 |
| 2025-11-13 | 0% | 0% | 237.58 | 56 | -2.71% | 0.57% | 0.5 | 0.3 | Long | 0.1 | -4.5 |
| 2025-11-12 | 0% | 0% | 244.2 | 70 | -1.97% | 0.57% | 0.6 | 0.3 | Long | 0.3 | 3.2 |
| 2025-11-11 | 0% | 0.1% | 249.1 | 81 | 0.29% | 0.83% | 0.3 | 0.9 | Long | 0 | -1.5 |
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (8) Amazon’s Black Friday sale starts today: Here are 20 of our favorite deals Amazon is kicking off the deals early this year, offering sales on electronics, household devices, vacuums and more (https://www.marketwatch.com/) Thu. Nov 20, 2025 | |
| 2 (-6) The lonely AI bear: Why one analyst just took the brave step of downgrading Amazon and Microsoft There's no clear bull case for Amazon and Microsoft, as there are key issues in the business model for firms pursuing Gen AI, one analyst says. (https://www.businessinsider.com/) Thu. Nov 20, 2025 | |
| 3 (3) Amazon Is Sending Automatic Refunds To Millions After Record $2.5 Billion FTC Settlement: Here's What You Must Do To Claim Yours Amazon has begun sending automatic refunds of up to $51 to eligible Prime customers nationwide following a record $2.5 billion FTC settlement over allegations that it used deceptive sign-up and cancellation practices. (https://www.benzinga.com/) Thu. Nov 20, 2025 | |
| 4 (5) Amazon’s Zoox makes a move on Tesla Robotaxi territory Zoox expanded to Las Vegas in September. (https://www.thestreet.com/) Wed. Nov 19, 2025 | |
| 5 (-4) EU Launches Cloud Antitrust Probes Into Amazon, Microsoft ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero (https://www.zerohedge.com/) Wed. Nov 19, 2025 | |
| 6 (4) Nvidia Needs Investors to Party Like It’s Not 1999 I keep hearing some version of this argument: Yes, we’re in an AI bubble. But even in the dot-com crash, the best companies survived and made people rich. Just look at Amazon.com Inc. (https://www.bloomberg.com/) Wed. Nov 19, 2025 | |