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| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The overall sentiment for Amazon.com is negative (overall -1.5, positive 1.4, negative -2.9) on 20251121. The forces of Valuation Sentiment (-3.3), Market Risk Appetite (-1.6), Stock Price Trend (-0.6), and Sector Price Trend (-0.5) will drive down the price. The forces of Price Level Sentiment (0.5), Sentiment towards Fundamentals (0.8), and Option Sentiment (1.5) will drive up the price. 'Short' is the preferred trading strategy. The swing to downside will be significant considering the negative sentiment forces (-2.9). The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. |
| Date | Attention | Average Attention | Price | Price Level | Change | SMA10 Trend | Market Sentiment | Trend Sentiment | Action | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-11-21 | 1% | 0.7% | 220.69 | 16 | 1.63% | -1.02% | -1.5 | -0.6 | Long | 0.8 | -2.3 |
| 2025-11-20 | 0% | 0.6% | 217.14 | 7 | -2.49% | -1.09% | -1.8 | -1.3 | Long | 1.4 | 0.2 |
| 2025-11-19 | 0% | 0.6% | 222.69 | 18 | 0.06% | -1.12% | -1.9 | -1.3 | Long | 1.1 | 0.2 |
| 2025-11-18 | 1% | 0.6% | 222.55 | 19 | -4.43% | -1.11% | -1.5 | -1.5 | Long | 1.4 | -3.6 |
| 2025-11-17 | 2% | 0.4% | 232.87 | 42 | -0.78% | -0.86% | -0.3 | -0.9 | Long | 1.5 | 2.8 |
| 2025-11-16 | 1% | 0.1% | -0.1 | -0.4 | Long | 0.6 | -2.5 | ||||
| 2025-11-15 | 0% | 0% | -0.1 | -0.4 | Long | 0.6 | -1.5 | ||||
| 2025-11-14 | 0% | 0% | 234.69 | 48 | -1.22% | -0.37% | -0.1 | -0.4 | Long | 0.6 | 5.5 |
| 2025-11-13 | 0% | 0% | 237.58 | 56 | -2.71% | 0.57% | 0.5 | 0.3 | Long | 0.1 | -4.5 |
| 2025-11-12 | 0% | 0% | 244.2 | 70 | -1.97% | 0.57% | 0.6 | 0.3 | Long | 0.3 | 3.2 |
| Both emotion scores and sentiment scores are calculated in a -10 - +10 scale. | The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| 1 (-4) Amazon Ring Workers Ordered to Relocate Amid ‘AI-Powered’ Push Amazon.com Inc.’s Ring division has ordered hundreds of customer service workers to relocate to central hubs in the US and UK amid a companywide push to streamline and automate operations. (https://www.bloomberg.com/) Fri. Nov 21, 2025 | |
| 2 (-7) Amazon Cuts Thousands Of Engineers As It Rolls Out AI Tools To Replace Them Amazon cuts thousands of jobs while investing in AI, resulting in layoffs for engineers. CEO prioritizes AI adoption to replace repetitive roles. (https://www.benzinga.com/) Fri. Nov 21, 2025 | |
| 3 (-3) Amazon’s 2025 stock gains just got wiped out. Here’s how it could make a comeback. Shares of Amazon are back in the red for the year, but a further AWS reacceleration could change the company’s fortunes in 2026. (https://www.marketwatch.com/) Fri. Nov 21, 2025 | |
| 4 (5) Amazon Sending $1.5 Billion In Automatic Refunds To Customers: 4 Things To Know ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero (https://www.zerohedge.com/) Fri. Nov 21, 2025 | |
| 5 (4) Amazon Sending $1.5 Billion In Automatic Refunds To Customers: 4 Things To Know ZeroHedge - On a long enough timeline, the survival rate for everyone drops to zero (https://www.zerohedge.com/) Fri. Nov 21, 2025 | |
| 6 (-3) Amazon’s 2025 stock gains just got wiped out. Here’s how it could make a comeback. Shares of Amazon are back in the red for the year, but a further AWS reacceleration could change the company’s fortunes in 2026. (https://www.marketwatch.com/) Fri. Nov 21, 2025 | |
| 7 (8) Amazon’s Robotaxi Unit Launches In San Francisco Without Steering Wheels—Or Fees At the intersection of analytics and smart technology, companies now seeing the long-awaited benefits of AI and Big Data. Forbes understands these quickly evolving technologies are no novelty, but a resource capable of providing provide insight and solutions for customer service, supply chain production, medicine, and more. As AI spending heads towards $57.6 billion by 2021, Forbes contributors provide insider insight on both the challenges and benefits of this high-tech synergy. (https://www.forbes.com/) Fri. Nov 21, 2025 | |
| 8 (-6) Amazon cut thousands of engineers in its record layoffs, despite saying it needs to innovate faster Nearly 40% of the roughly 4,700 positions Amazon eliminated across Washington, New York, New Jersey and California were engineering jobs. (https://www.cnbc.com/) Fri. Nov 21, 2025 | |
| 9 (8) Amazon’s Black Friday sale starts today: Here are 20 of our favorite deals Amazon is kicking off the deals early this year, offering sales on electronics, household devices, vacuums and more (https://www.marketwatch.com/) Thu. Nov 20, 2025 | |
| 10 (-6) The lonely AI bear: Why one analyst just took the brave step of downgrading Amazon and Microsoft There's no clear bull case for Amazon and Microsoft, as there are key issues in the business model for firms pursuing Gen AI, one analyst says. (https://www.businessinsider.com/) Thu. Nov 20, 2025 | |
| 11 (3) Amazon Is Sending Automatic Refunds To Millions After Record $2.5 Billion FTC Settlement: Here's What You Must Do To Claim Yours Amazon has begun sending automatic refunds of up to $51 to eligible Prime customers nationwide following a record $2.5 billion FTC settlement over allegations that it used deceptive sign-up and cancellation practices. (https://www.benzinga.com/) Thu. Nov 20, 2025 | |