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Sector: Consumer Discretionary
| The growing integration of AI technology and its applications is significantly enhancing customer experiences and shaping product offerings. Innovative product developments, particularly in areas like fast chargers and grocery delivery, showcase Amazon's commitment to meeting evolving consumer needs. The trend towards e-commerce influence is driving shifts in traditional retail strategies, allowing Amazon to maintain a competitive edge. However, ongoing challenges in product launch execution and market adaptation may impact overall growth in this dynamic sector. |
| The price action of Amazon.com (AMZN) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -1.3 is very bearish. The market sentiment at -0.7 is bearish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next. AMZN is likely to move down since both trend sentiment and market sentiment are negative. The positive sentiment force for sector is at 0.4, and the negative at -1.1 on 2026-06-02. The forces of Market Risk Appetite (-4.9), Stock Price Trend (-1.3), Valuation Sentiment (-0.6), and Sector Price Trend (-0.1) will drive down the price. The forces of Sentiment towards Fundamentals (0.4), Option Sentiment (0.9), and Price Level Sentiment (1) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
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| AMZN | ||||||||||||||
| Date | Attention | Price | StdDev | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend Sentiment | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-06-02 | 1%(0.3%) | 256.47 | 1.89% | -7 | -2.01% | -0.3% | -1.3 | -0.7 | 1.8% | -0.8 | Wait | 50% | 0.4 | 0.6 |
| 2026-06-01 | 0%(0.1%) | 261.73 | 1.6% | 10 | -3.46% | -0.07% | -0.6 | -0.6 | 1.8% | -0.1 | Short | 55% | 1.2 | 0.3 |
| 2026-05-31 | 1%(0.1%) | 0.5 | -0.6 | 0 | 1.4 | -1 | ||||||||
| 2026-05-30 | 0%(0%) | 0.5 | -0.6 | -0.1 | 1.1 | -7 | ||||||||
| 2026-05-29 | 0%(0%) | 271.11 | 1.44% | 65 | -1.03% | 0.15% | 0.5 | -0.3 | 0.5% | 0.4 | Wait | 50% | 2.5 | -6 |
| 2026-05-28 | 0%(0%) | 273.92 | 1.44% | 84 | 0.76% | 0.11% | 1 | 0.6 | 1.1% | 0.8 | Long | 55% | 4 | 1 |
| 2026-05-27 | 0%(0%) | 271.85 | 1.44% | 75 | 2.47% | 0.23% | 1.3 | 0.4 | 1.2% | 0.7 | Long | 55% | 4.1 | 7 |
| 2026-05-26 | 0%(0.1%) | 265.29 | 1.58% | 38 | -0.39% | -0.11% | 0 | 0 | 0.8% | 1 | Long | 55% | 3.7 | 6 |
| 2026-05-25 | 0%(0.1%) | -0.1 | 0 | 0.8 | 3.6 | -1 | ||||||||
| 2026-05-24 | 0%(0.1%) | -0.1 | 0 | 0.6 | 3.3 | 1 | ||||||||
| Wait is the preferred trading strategy with 50% chance of being right. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | ||||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | ||||||||||||||
| Analysis | ||
| ● Amazon.com Inc. (AMZN) — Equity Research Report Wed. Mar 18, 2026 | ||
| Market News | ||
| 1 (-6) Amazon faces lawsuit over Ring facial recognition software A Virginia man is suing Amazon over Ring's "Familiar Faces" feature, alleging the technology violates people's privacy. (https://www.cbsnews.com/moneywatch/) Tue. Jun 2, 2026 | ||
| 2 (1) What Trump Delivered for Amazon The feds were pushing a landmark case about Amazon’s control of its contract drivers. Then the president put Amazon’s former lawyer in charge. (https://www.bloomberg.com/) Tue. Jun 2, 2026 | ||
| 3 (-2) Amazon's four-day Prime Day event starts June 23, as shoppers battle inflation Amazon's four-day shopping fest comes after U.S. consumer sentiment dropped in May to a record low. (https://www.cnbc.com/) Tue. Jun 2, 2026 | ||
| 4 (8) Why Amazon stock is a buy AI is proving to be a formidable opportunity for the e-commerce leader. (https://www.fool.com/) Tue. Jun 2, 2026 | ||
| 5 (7) Amazon sets the stage for its first Prime Day in June since 2021 Amazon announces dates for its annual Prime Day summer savings event. (https://finance.yahoo.com/) Tue. Jun 2, 2026 | ||
| 6 (5) Bank of America resets Amazon stock forecast at tipping point BofA reveals what could happen to Amazon shares. (https://www.thestreet.com/) Mon. Jun 1, 2026 | ||
| 7 (5) Whole Foods’ CEO Wants to Put a Banana in Your Amazon Box Jason Buechel is cautiously optimistic that the company has finally cracked grocery delivery. (https://www.bloomberg.com/) Mon. Jun 1, 2026 | ||
| 8 (-6) Exclusive-EU cloud rules to curb Amazon, Google access to strategic tenders, draft document shows Europe plans to propose strict criteria for cloud computing services in highly critical state tenders that could exclude Amazon, Microsoft and Google from such projects, according to documents seen by Reuters. The proposal is part of the European Commission's Cloud and AI Development Act, which EU tech chief Henna Virkkunen will announce on Wednesday as part of a package of measures aimed at reducing Europe's dependence on U.S. tech and promoting European businesses. The drive for sovereignty requirements in sensitive sectors such as banking, energy, healthcare and comes amid fears of surveillance by the United States and that it may get unlawful access to Europeans' data on the basis of its laws such as the Cloud Act which requires U.S.-based providers to grant authorities access to data even if it is stored abroad. (https://finance.yahoo.com/) Mon. Jun 1, 2026 | ||