The company is experiencing significant advances in product and service development, particularly with the integration of artificial intelligence in travel booking processes, which has improved efficiency and customer experience. Additionally, innovations such as self-booking capabilities in private aviation services are indicative of an ongoing commitment to enhancing service offerings. These developments are likely to attract more customers and facilitate smoother transactions. However, the need for constant adaptation to rapidly changing technology demands remains a challenge.

The price action of Booking Holdings (BKNG) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at 0.8 is bullish. The market sentiment at 0.8 is bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.BKNG is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for sector is at 0.9, and the negative at -0.1 on 2025-12-18. The forces of Sentiment towards Fundamentals (1.9), Option Sentiment (1.5), Stock Price Trend (0.8), Valuation Sentiment (0.6), and Sector Price Trend (0.6) will drive up the price. The forces of Market Risk Appetite (-0.2), and Price Level Sentiment (-0.5) will drive down the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

Earning Release: 2026-02-18 10:00, EPS: $153.87, P/E: 34.74

BKNG
Date	Attention	Price	Price Level	Change	SMA10 Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2025-12-18	0%(0%)	5345.47	76	0.08%	0.6%	0.8	-0.14%	0.8%	0.7	Short	65%	1.9	-1
2025-12-17	0%(0%)	5340.98	78	-1.76%	0.56%	0.8	-0.08%	0.9%	0.9	Wait	50%	1.4	-1
2025-12-16	0%(0%)	5436.93	91	-0.4%	0.58%	1.4	0.12%	1.2%	0.9	Wait	50%	1	-1
2025-12-15	0%(0%)	5458.69	99	2.94%	1.1%	1.8	0.13%	1.3%	1.3	Long	60%	1.4	-1
2025-12-14	0%(0%)					1.2	0.21%		0.9			1.3	-1
2025-12-13	0%(0%)					1.2	0.21%		0.9			1.6	-1
2025-12-12	0%(0%)	5302.96	88	0.45%	0.76%	1.2	0.21%	0.7%	1.3	Long	65%	1.7	-1
2025-12-11	0%(0%)	5279.19	89	0.09%	0.72%	1.7	0.18%	1.2%	1.3	Long	60%	2.3	-1
2025-12-10	0%(0%)	5274.43	90	1.51%	0.73%	0.9	0.16%	1.3%	1.1	Wait	50%	2.4	-1
2025-12-09	0%(0%)	5196.08	84	0.36%	0.64%	0.5	0.06%	0.6%	1.2	Wait	50%	3	-1
Short is the preferred trading strategy with 65% chance of being right. Weak trend sentiment and negative hourly trend. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.