Costco is currently focusing on enhancing the shopping experience through the introduction of new member perks and credit card incentives to bolster customer loyalty. Additionally, the company is pursuing product expansion strategies, including new offerings like gold, aimed at attracting a broader customer base. Their investment in retail media and ad revenue growth also signifies a commitment to product and service innovation. These initiatives collectively align with Costco's goal to provide exceptional value and maintain member satisfaction.

The price action of Costco (COST) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at 2.1 is extremely bullish. The market sentiment at 1.4 is very bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.COST is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for sector is at 1.6, and the negative at -0.2 on 2026-01-12. The forces of Sentiment towards Fundamentals (4.1), Stock Price Trend (2.1), Option Sentiment (1.5), Valuation Sentiment (1.3), Sector Price Trend (0.8), and Market Risk Appetite (0.1) will drive up the price. The forces of and Price Level Sentiment (-1) will drive down the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band.

Earning Release: 2026-03-05 02:00, EPS: $18.68, P/E: 50.49

COST
Date	Attention	Price	Price Level	Change	SMA10 Trend	Trend Sentiment	Hourly Trend	Hourly StdDev	Market Sentiment	Action	P	Fund.	News Sentiment
2026-01-12	0%(0%)	943.08	119	1.97%	0.79%	2.1	0.09%	1%	1.4	Short	70%	4.1	-1
2026-01-11	0%(0.1%)					1.5	0.2%		1.3			3.6	-1
2026-01-10	0%(0.1%)					1.5	0.2%		1.4			3.6	6
2026-01-09	0%(0.3%)	924.88	117	1.05%	0.61%	1.5	0.2%	1.8%	1.4	Long	60%	2.7	-1
2026-01-08	0%(0.3%)	915.31	124	3.71%	0.69%	1.3	0.16%	1.9%	1.3	Wait	50%	2.7	6.3
2026-01-07	0%(0.4%)	882.58	79	-0.73%	0.38%	0.4	0.02%	0.6%	0.8	Wait	50%	2.2	6
2026-01-06	0%(0.4%)	889.1	91	1.53%	0.39%	0.4	0.17%	1.4%	1	Wait	50%	1.8	6
2026-01-05	1%(0.4%)	875.74	63	2.49%	0.21%	-0.2	0.08%	1%	0.9	Long	60%	1.9	4
2026-01-04	0%(0.3%)					-0.2	-0.05%		0.3			1.7	-1
2026-01-03	1%(0.4%)					-0.2	-0.06%		0.1			1.8	-8
Short is the preferred trading strategy with 70% chance of being right. Both trend sentiment and marketing sentiment have reached extremely bullish level while the price has reached upper boundary of Bollinger band. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position.
Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force.