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Sector: Communication Services
| Netflix's strategic shift in its business model is prominently focused on diversification, especially through the exploration of merchandising and the development of new revenue streams. This proactive maneuver positions the company to adapt to changing market dynamics and consumer preferences, ensuring long-term growth. By expanding beyond traditional content consumption, Netflix aims to enhance its brand presence and engage with audiences in new ways. This calculated approach could solidify its competitive advantage in an increasingly crowded entertainment landscape. |
| The price action of Netflix (NFLX) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at 7.9 is extremely bullish. The market sentiment at 1.1 is very bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next. NFLX is likely to move up since both trend sentiment and market sentiment are positive. The positive sentiment force for sector is at 1.5, and the negative at -0.4 on 2026-02-28. The forces of Stock Price Trend (7.9), Valuation Sentiment (0.7), Sector Price Trend (0.5), Option Sentiment (0), and Price Level Sentiment (0) will drive up the price. The forces of Sentiment towards Fundamentals (-0.4), and Market Risk Appetite (-2.1) will drive down the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
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| NFLX | ||||||||||||||
| Date | Attention | Price | StdDev | Price Level | Change | 10 Day Trend | Trend Sentiment | Hourly Trend Sentiment | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-02-28 | 1%(0.7%) | 7.9 | 1.1 | -0.4 | 6 | |||||||||
| 2026-02-27 | 2%(0.7%) | 96.24 | 4.56% | 138 | 13.75% | 2.55% | 7.9 | 2.5 | 5.6% | 0.8 | Wait | 50% | -1.1 | 3.4 |
| 2026-02-26 | 0%(0.4%) | 84.61 | 3.13% | 93 | 2.3% | 0.64% | 2.5 | 0.9 | 3.3% | -0 | Long | 55% | -2.2 | -0.2 |
| 2026-02-25 | 1%(0.6%) | 82.71 | 3.22% | 75 | 5.98% | 0.13% | 1.1 | 1.2 | 3.2% | 0.2 | Long | 55% | -1.6 | 0.2 |
| 2026-02-24 | 0%(0.4%) | 78.04 | 3.68% | 31 | 2.66% | -0.51% | -0.7 | 0.7 | 1.2% | -0.8 | Wait | 50% | -1.3 | 1 |
| 2026-02-23 | 0%(0.4%) | 76.02 | 4.03% | 13 | -3.37% | -0.76% | -1.7 | -0.5 | 1.3% | -0.6 | Short | 65% | -1 | -1 |
| 2026-02-22 | 1%(0.4%) | 0.1 | -0.5 | 0 | -0.6 | -1 | ||||||||
| 2026-02-21 | 1%(0.3%) | 0.1 | -0.5 | -0.2 | 0.4 | -5.5 | ||||||||
| 2026-02-20 | 0%(0.1%) | 78.67 | 3.94% | 30 | 2.17% | -0.25% | 0.1 | 0.5 | 0.7% | -0.1 | Long | 55% | 0.4 | 4 |
| 2026-02-19 | 1%(0.1%) | 77 | 4.01% | 15 | -1.27% | -0.38% | -1.6 | -0.3 | 0.6% | -0.8 | Short | 65% | 0.2 | 3 |
| Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | ||||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | ||||||||||||||
| Analysis | ||
| ● Netflix at $100.24: What Happened on December 5 and What’s Next? Sun. Dec 7, 2025 | ||
| Market News | ||
| 1 (7) Netflix, Nvidia, AMD And More: 5 Stocks Investors Couldn't Stop Buzzing About This Week Retail investors talked up five hot stocks this week (Feb. 23 to Feb. 27) on X and Reddit's r/WallStreetBets: NVDA, NFLX, AMD, PLTR, CRM. (https://www.benzinga.com/) Sat. Feb 28, 2026 | ||
| 2 (7) Netflix Backs Out of the Warner Bros. Deal. 5 Reasons It's a Smart Move Netflix investors are breathing a sigh of relief, and for good reason. (https://www.fool.com/) Sat. Feb 28, 2026 | ||
| 3 (7) Suddenly, This Netflix ETF Is Worth Tuning Into Markets spoke: Netflix made the right decision. Signs point to opportunity with the Direxion Daily NFLX Bull 2X Shares (NFXL). (https://www.etftrends.com/) Fri. Feb 27, 2026 | ||
| 4 (1) How Netflix Forced Paramount to Cough Up More for Warner Bros. David Ellison finally got what he wanted but his prize didn’t come cheap. (https://www.bloomberg.com/) Fri. Feb 27, 2026 | ||
| 5 (6) Netflix stock gains on Warner Bros. loss, Jack Dorsey cuts jobs Yahoo Finance Senior Producer John Hyland tracks Friday's top moving stocks and biggest market stories in this Market Minute. Financials are the latest sector to get hit by artificial intelligence (AI) disruption, with the KBW Nasdaq Bank Index (^BKX) experiencing its worst month since March of last year. Block (XYZ) stock is surging after CEO Jack Dorsey went all in on AI, announcing a 40% cut to the company's workforce. Netflix (NFLX) stock is on the rise after the company dropped its bid to acquire Warner Bros. (WBD). Stay up to date on the latest market action, minute-by-minute, with Yahoo Finance's Market Minute. (https://finance.yahoo.com/) Fri. Feb 27, 2026 | ||
| 6 (7) Netflix Is the Real Winner After Dropping Warner Bros. Bid. CEO Puts Shareholders Over Ego. Netflix said it was a disciplined buyer and at the required price to win the bidding contest, buying Warner Bros. was no longer attractive. (https://www.barrons.com/) Fri. Feb 27, 2026 | ||
| 7 (8) Netflix Option Trader Sitting on $16 Million Paper Gain After Warner Bros. Bid Pulled An options trader who bet big on a Netflix Inc. rally is sitting on a roughly $16 million paper gain as shares soared after the streaming giant pulled its bid for Warner Bros. Discovery Inc. (https://www.bloomberg.com/) Fri. Feb 27, 2026 | ||
| 8 (7) Why Is Netflix Stock Rising Today? Netflix shares are soaring Friday after the company backed out of a heated tug-of-war against Paramount Sky-Dance for Warner Bros. Discovery. (https://www.benzinga.com/) Fri. Feb 27, 2026 | ||
| 9 (5) Netflix Drops Warner Bros Bid, Shares Rally as Paramount Emerges Victorious Warner Bros. Discovery got too expensive for Netflix. (https://www.fool.com/) Fri. Feb 27, 2026 | ||
| 10 (7) Netflix Is the Real Winner After Dropping Warner Bros. Bid. CEO Puts Shareholders Over Ego. Netflix said it was a disciplined buyer and at the required price to win the bidding contest, buying Warner Bros. was no longer attractive. (https://www.barrons.com/) Fri. Feb 27, 2026 | ||
| 11 (4) Netflix Is the Big Winner in Warner Takeover Battle as CEO Puts Shareholders Over Ego Netflix said it was a disciplined buyer and at the required price to win the bidding contest, buying Warner Bros. was no longer attractive. (https://www.barrons.com/) Fri. Feb 27, 2026 | ||
| 12 (5) Netflix Drops Warner Bros. Fight, Paramount Wins Bid Netflix has dropped out of the fight to buy Warner Bros., leaving Paramount the winner in the bidding war. This clears the way for Paramount to clinch its $111 billion deal for the historic Hollywood studio. (https://www.bloomberg.com/) Fri. Feb 27, 2026 | ||
| 13 (2) Netflix Drops Discovery Bid, Clearing Way for Paramount Netflix Inc. dropped out of the fight to buy Warner Bros. Discovery Inc., saying that while it believed its deal would have passed muster with regulators and created shareholder value, it didn’t want to keep bidding. The move clears the way for rival bidder Paramount Skydance Corp. to clinch its $111 billion deal for the historic Hollywood studio. Bloomberg's Manuel Baigorri breaks down the situation. (https://www.bloomberg.com/) Fri. Feb 27, 2026 | ||
| 14 (0) Here are Friday's biggest analyst calls: Nvidia, Netflix, Dell, Honeywell, Block, Palantir, Live Nation & more Here are Friday's biggest calls on Wall Street. (https://www.cnbc.com/) Fri. Feb 27, 2026 | ||
| 15 (-2) CNBC Daily Open: Netflix walks away from Warner Bros. Discovery bid Netflix on Thursday stateside said it declined to raise a counteroffer for Warner Bros. Discovery's studio and streaming assets. (https://www.cnbc.com/) Fri. Feb 27, 2026 | ||
| 16 (8) Netflix dropping its bid for Warner Bros. will spur big gains for the streaming giant, analysts say Bottom line, analysts remained resoundingly bullish Netflix's long-term prospects. (https://www.cnbc.com/) Fri. Feb 27, 2026 | ||
| 17 (5) Netflix Is Big Winner in Warner Takeover Battle as CEO Puts Shareholders Over Ego Netflix said it was a disciplined buyer and at the required price to win the bidding contest, buying Warner Bros. was no longer attractive. (https://www.barrons.com/) Fri. Feb 27, 2026 | ||
| 18 (-2) CNBC Daily Open: Netflix bows out from Warner Bros. Discovery bidding war Netflix on Thursday stateside said it declined to raise a counteroffer for Warner Bros. Discovery's studio and streaming assets. (https://www.cnbc.com/) Fri. Feb 27, 2026 | ||
| 19 (7) Netflix Drops Warner Bros. Bid, Leaving Paramount the Winner “We’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive,” Netflix said Thursday in a statement. Netflix shares jumped more than 13% in after-hours trading, indicating that investors were happy to see the company walk away from the deal. Warner Bros. fell, with investors no longer anticipating a bidding war. (https://finance.yahoo.com/) Fri. Feb 27, 2026 | ||