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| Visa is focusing on enhancing security and transaction efficiency through advancements in tokenization, which is a priority theme in their product and service development. The growth of the Buy Now, Pay Later (BNPL) market suggests a potential to reach underserved consumers, thus promising new opportunities. Additionally, Visa's innovation in integrating stablecoins reflects its commitment to maintaining a leadership position in the evolving payment landscape. However, shifts in consumer credit behavior due to changing interest rates pose challenges that could impact revenue streams. |
| The price action of Visa Inc. (V) is impacted by broad market risk appetite, sector price trend, company-specific performance and market structure. The trend sentiment at -0.2 is modestly bearish. The market sentiment at 1 is bullish. Trend sentiment measures the current trend of the stock price, and market sentiment reflects what market participants collectively think where the price will move next.There is no clear direction for V since trend sentiment and market sentiment are at the opposite directions. The positive sentiment force for sector is at 1.1, and the negative at -0.1 on 2026-01-14. The forces of Sector Price Trend (-0.5), and Stock Price Trend (-0.2) will drive down the price. The forces of Sentiment towards Fundamentals (0.7), Price Level Sentiment (1), Valuation Sentiment (1.2), Option Sentiment (1.5), and Market Risk Appetite (2.4) will drive up the price. The sentiment for Sector Price Trend is calculated based on the price trend of related sector ETF. The sentiment for Option Speculation is calculated from put/call ratio. The Risk Appetite is calculated from Bitcoin price trend. Price Level sentiment is positive when oversold, and negative when overbought. Valuation Sentiment, and Sentimentals towards Fundamentals are extracted from headlines and market commentary. All sentiment scores are normalized on a -10 - +10 scale. The price level reaches 100 at Bollinger upper band, and zero at lower band. |
| V | |||||||||||||
| Date | Attention | Price | Price Level | Change | SMA10 Trend | Trend Sentiment | Hourly Trend | Hourly StdDev | Market Sentiment | Action | P | Fund. | News Sentiment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-01-14 | 0%(0%) | 329.22 | -12 | 0.36% | -0.69% | -0.2 | -0.21% | 1.8% | 1.1 | Long | 88% | 0.7 | -1 |
| 2026-01-13 | 0%(0%) | 328.05 | -34 | -4.43% | -0.77% | -0.9 | -0.35% | 2.7% | 1.1 | Long | 88% | 1.1 | 0.3 |
| 2026-01-12 | 0%(0%) | 343.24 | 5 | -1.86% | -0.34% | 0.9 | -0.14% | 1.2% | 1.2 | Long | 70% | 1.3 | -1 |
| 2026-01-11 | 0%(0%) | 0.7 | -0.08% | 1.2 | 2 | -1 | |||||||
| 2026-01-10 | 0%(0%) | 0.7 | -0.08% | 1.3 | 2.9 | -1 | |||||||
| 2026-01-09 | 0%(0%) | 349.75 | 43 | -0.68% | -0.14% | 0.7 | -0.08% | 0.6% | 1.3 | Long | 65% | 2.5 | -1 |
| 2026-01-08 | 0%(0.1%) | 352.16 | 59 | -1.04% | -0.06% | -0.5 | -0.08% | 0.5% | 0.9 | Short | 60% | 2.8 | -1 |
| 2026-01-07 | 0%(0.1%) | 355.86 | 72 | -0.48% | 0.11% | 0.4 | 0% | 0.3% | 0.9 | Long | 65% | 3.1 | -1 |
| 2026-01-06 | 0%(0.1%) | 357.57 | 78 | 1.05% | 0.23% | 0.4 | 0.14% | 1.1% | 0.8 | Long | 65% | 2.9 | -1 |
| 2026-01-05 | 0%(0.1%) | 353.85 | 71 | 2.12% | 0.23% | -0.4 | 0.03% | 1.1% | 0.6 | Wait | 50% | 2.8 | -1 |
| Long is the preferred trading strategy with 88% chance of being right. The price has reached the lower boundary of Bollinger band while the trend sentiment (moving force) is not too weak. Wait action is recommended in three scenarios with either high uncertainty or high risk: 1. The trend sentiment and market sentiment are at the opposite directions. 2. Both trend sentiment and market sentiment are positive, but the price level is elevated. 3. Both trend sentiment and market sentiment are negative, but the price level is depressed. In an uptrend, as an investor, you may want to wait for the pullback to open long position. In a downtrend, the price will likely rebound after huge decline. As an investor, you may want to wait for the rebound to exit long position. | |||||||||||||
| Market sentiment will accelerate the current trend when both trend sentiment and market sentiment are at the same direction. Market sentiment will generate volatility when it's at the opposite direction of the trend sentiment. News sentiment measures the daily emotion of the market. News sentiment may impact the daily price change while market sentiment is a more stable and consistent moving force. | |||||||||||||
| Market News | ||
| 1 (5) Visa, Mastercard Slump on Trump’s Credit Card Cap Plan. Why the Proposal Could Help the Stocks. Analysts at Mizuho and Morgan Stanley reiterate buy-equivalent ratings for Visa and Mastercard after Trump proposes a cap on credit card rates. (https://www.barrons.com/) Tue. Jan 13, 2026 | ||
| 2 (5) Visa, Mastercard Slump on Trump’s Credit Card Cap Plan. Why the Proposal Could Help the Stocks. Analysts at Mizuho and Morgan Stanley reiterate buy-equivalent ratings for Visa and Mastercard after Trump proposes a cap on credit card rates. (https://www.barrons.com/) Tue. Jan 13, 2026 | ||
| 3 (-6) Dow falls nearly 350 points on losses in shares of Visa, Salesforce The Dow Jones Industrial Average is trading down Tuesday morning with shares of Visa and Salesforce delivering the stiffest headwinds for the blue-chip average. Shares of Visa Visa Inc. Cl A and Salesforce Salesforce Inc. are contributing to the blue-chip gauge's intraday decline, as the Dow Dow Jones Industrial Average was most recently trading 347 points, or 0.7%, lower. (https://www.marketwatch.com/) Tue. Jan 13, 2026 | ||